POUNDS TRANSFORMATION

Pounds is a company based in Connecticut that specializes in weight-loss through healthy lifestyle choices.

MY ROLE

I’m the creative lead and head marketer at Pounds Transformation. I researched what healthy lifestyle companies were and were not doing well, and discovered that Pounds needed a much younger, brighter, more ‘fun’ brand personality. People are responding less positively to medical-looking designs and more positively to illustrative, less sterile aesthetics.

pounds rebrand/ logo design

WEEKLY RECIPE & ANNOUNCEMENT EMAILS

In charge of photographing for, designing, creating copy for, and sending 1-2 emails every week through Constant Contact.

instagram refresh

Different Instagram buckets include: Recipes of the Week; biweekly blog posts; Pounds ‘tips and tricks’; Pounds ‘before and afters’; classic ‘debunks’

COOKBOOK (WORK IN PROGRESS)

Food photography, design, illustrated elements. Huge added benefit: I’ll never misspell ‘caesar’ again.

OTHER BRANDED ELEMENTS