COLORADO DEPARTMENT OF TRANSPORTATION

CDOT has been leading an initiative to help mitigate “drugged driving” in Colorado since the legalization of cannabis. Our mission is to raise public awareness and engagement with driving impaired messaging, and increase/create measurable change in beliefs.

MY ROLE

I was the lead art director on this project. My role included creating the art direction, storyboarding the animated video (coming soon!), participating in focus testing groups, and presenting to both client and to our ad spending team.